​​Welcome to the DIY Dental Digital Marketing System — a hands-on, dentist-first program to help you take control of your online visibility, build trust, and increase patient appointments — without depending on agencies or expensive marketing retainers.

Each module below focuses on high-impact areas that actually drive new patient leads and clinic growth.

 

MODULE 1

📍 Google My Business (GMB) Optimization - Rank Locally for “Dentist Near Me”

• Setup or claim your GMB profile the right way

• Craft a powerful business description with keywords

• Add photos, treatment tags, and service areas

• Manage reviews, Q&A, and Google Posts weekly

• Use GMB Insights to track calls, clicks, and map views

 

Results: Increase local discoverability and get found by nearby patients searching for dental services.

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MODULE 2

🎥 Instagram Reels + Carousals + Posts

Attract, Educate & Build Trust on Instagram

• Create high-engagement Reels on patient problems & solutions

• Design Carousals with value-packed content using Canva

• Plan and schedule daily/weekly posts for consistency

• Add CTA-driven captions, trending hashtags, and location tags

• Turn profile visitors into WhatsApp enquiries

 

Results: Build brand trust and visibility while staying top-of-mind for local patients.

MODULE 3

📧 Email Automation System - Nurture Leads, Increase Repeat Visits

• Setup email capture forms and pop-ups

• Create a patient onboarding & follow-up sequence

• Send appointment reminders, recall emails & newsletters

• Automate feedback and Google review requests

• Segment patients based on treatment type or interest

 

Results: Stay in touch with your patient base and drive consistent recall revenue.

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MODULE 4

🌐 SEO + Website Design + Domain + Hosting - Your 24/7 Online Receptionist

• Choose the right domain name for your dental brand

• Build a fast-loading, SEO-optimized website (WordPress/Wix)

• Structure service pages for dental treatments

• Add patient testimonials, contact forms, and map embed

• Apply basic on-page SEO (title tags, meta descriptions, alt text)

 

Results: Rank for long-term keywords like “root canal in [your area]” and convert visitors into patients

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MODULE 5

🧭 9-Step Monetization Map - A Blueprint to 2x Your Dental Practice Revenue

• Identify your ideal patient persona

• Choose the right platforms (Google, Instagram, WhatsApp)

• Create valuable content that solves patient problems

• Setup your lead funnel

• Nurture with email/WhatsApp follow-up

• Build referral and retention systems

• Monitor KPIs like cost per lead, ROI, appointment rate

• Test, tweak & scale

• Maintain consistency with automation

 

Results: A complete roadmap to implement marketing without burning out or overspending

 

MODULE 6.

🔁 Digital Patient Funnel Blueprint - Turn Clicks into Confirmed Appointments

• Awareness Stage: Google Search + Reels

• Interest Stage: Clinic Info + Reviews + Instagram Posts

• Decision Stage: WhatsApp Chat + Landing Page

• Action Stage: Booking + Confirmation + Follow-Up

• Retention Stage: Feedback, Reviews, Referrals

 

Results: Understand and build the complete journey a patient takes — from seeing your content to walking into your clinic.

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MODULE 7

📊 Tracking & Analytics - Measure What Matters, Improve What Works

• Setup Google Analytics & Google Search Console

• Track GMB Insights (views, calls, directions)

• Monitor Instagram performance (reach, saves, DMs)

• Measure WhatsApp clicks, form submissions & bookings

• Use dashboards to monitor traffic, leads, and ROI weekly

 

Results: Know exactly where patients are coming from and how to scale what’s working.