top of page

The 90-Day “Google Maps Ranking Checklist” for Dentists

A DIY Action Plan to Get Your Dental Clinic into Google's Local 3-Pack

Stop Guessing. Start Ranking.

If your dental clinic isn't appearing when patients search for 'dentist near me' or 'best dentist in your city,' you're losing patients to competitors every day.
This 90-day checklist will help you optimize your Google Business Profile, improve your website's local SEO, and increase your visibility on Google Maps.

Commit to following this plan for the next 90 days.

PHASE 1 – Build a Strong Foundation (Week 1–2)

Step 1: Optimize Your Google Business Profile

Checklist:-

Verify your Google Business Profile.

Choose the correct Primary Category.

Add relevant Secondary Categories.

Write a keyword-rich business description.

Complete all business information.

Add business hours and holiday hours.

Enable messaging.

Add appointment booking link.

Add all services.

Add products/treatment packages.

Add clinic attributes.

Clay Vase

Step 2: Upload Fresh Photos

Upload 10–15 new photos.

Ideas:-

Clinic exterior

Reception

Waiting area

Dental chairs

Sterilization room

Team photos

Dentist at work

Happy patients (with consent)

Before & After cases

Equipment

Building entrance

Parking

Clay Vase

Rename image files with keywords before uploading.

Step 3: Publish Google Business Profile Posts

Publish 2 posts every week.

Ideas:-

Dental tips

Patient stories

Before & After

FAQs

Oral health awareness

Offers

Meet the doctor

Target: 24 posts in 90 days.

Clay Vase

Step 4: Build a Review System

Every patient should receive:

Thank you message

Google review link

QR code

Reminder after 24 hours

Encourage patients to mention:

Treatment

Doctor

Clinic location

Clay Vase

PHASE 2 – Strengthen Your Website (Week 3–6)

Step 5: Create Location Pages

Create pages targeting nearby locations.

Each page should include:

  • Unique content

  • Local landmarks

  • Driving directions

  • Google Map

  • Testimonials

  • FAQs

  • Images

  • Appointment CTA

Target: 8–10 location pages.

Step 6: Add Local SEO Schema

  • LocalBusiness

  • MedicalBusiness

  • Dentist

  • FAQ

  • Service

  • Review

  • Breadcrumb

Step 7: Improve Internal Linking

Link service pages to relevant location pages and appointment pages.

Step 8: Build Local Backlinks

Focus on:

  • Business directories

  • Chamber of commerce

  • Healthcare directories

  • Dental associations

  • Local blogs

  • Community websites

  • News features

  • Sponsorships

Target: 5–10 quality backlinks per month.

PHASE 3 – Build Authority (Week 7–12)

Step 9: Publish Helpful Blog Articles

Topics:

Dental Implant Cost

Root Canal Cost

Braces vs Invisalign

Wisdom Tooth Removal

Teeth Cleaning Benefits

Dental Crowns

Smile Makeovers

Emergency Dentistry

Children's Dentistry

Target: 12–20 blog posts.

Step 10: Create Short Videos

Topics:

Root Canal Explained

Dental Implant Procedure

Teeth Cleaning

Braces Journey

Smile Makeover

Meet the Dentist

Clinic Tour

Dental Tips

Upload to:

Google Business Profile

YouTube

Instagram

Facebook

Step 11: Continue Collecting Reviews

Weekly Goal:

5–7 new reviews

Monthly Goal:

20+ reviews

Reply to every review.

Step 12: Measure Your Progress

Topics:

Check Google Maps rankings.

Compare competitors.

Review website traffic.

Track calls.

Track appointment enquiries.

Identify top-performing pages.

Repeat every quarter.

90-Day Success Scorecard

Google Business Profile:

  • Fully optimized

  • 24 Google Posts

  • 60+ new photos

  • 60+ new reviews

Website:

  • 10 Location Pages

  • 20 Blog Articles

  • Local Business Schema

  • Strong Internal Links

Authority:

  • 15–30 Local Backlinks

  • 24 Short Videos

  • Review Responses Completed

Results:

  • Improved Google Maps Visibility

  • More Website Traffic

  • More Phone Calls

  • More Appointment Requests

  • More New Patients

Remember: Google rewards consistency. Complete these tasks over 90 days to build long-term local visibility.

SL_060521_43530_09.jpg
Dr. Deepak Rudramoorthy

DIY Dental Marketing Coach & Growth Strategist

About Dr. Deepak Rudramoorthy

​Dr. Deepak Rudramoorthy is an organic dental digital marketing consultant and chief dentist at Diva Dental Clinics, Bangalore.

With over 15 years of experience in dental practice growth and organic dental digital marketing, he helps dentists improve Google visibility, attract quality patients, and build sustainable long-term practice growth systems using:

• Dental SEO
• Google Business optimization
• Content marketing
• Local SEO
•Organic patient acquisition systems

His mission is to simplify dental marketing and help dentists confidently understand and independently manage their clinic growth systems without depending entirely on external agencies.

bottom of page